Jeff Shore

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Jeff Shore

How HECM for Purchase Works

The HECM for Purchase (H4P) Program for builders helps you leverage the lost opportunities by increasing the purchasing power of your 62+ buyer segment.

How we can help:

  • Implement a proven system that allows your team to accelerate high margin sales to boomer buyers while maintaining an exquisite buyers experience
  • We pre-approve all H4P buyers with full underwriting at contract to give you a piece of mind during the construction phase
  • Partner with your existing mortgage company to install H4P into their product mix

Benefits of Offering H4P

Mutual of Omaha Mortgage is the industry’s leading HECM for purchase lender with local coverage in 46 states. We offer a full preapproval and can close within 5 days of certificate of occupancy.

Benefits of Offering H4P

  • Grow 55+ market share
  • Mitigate a primary buyer’s objection: “I need sell my home first”
  • Increase your buyer’s purchasing power and help them get the options they really want
  • Easier qualifying. No credit score requirement1. No TRID
  • Become the hero of your organization and get promoted
75 Million

Boomers in the U.S.

10,000 Boomers

are turning 65 every day!

3.2 Trillion

Dollars in Wealth

21% of All Home Sales Went to Buyers 62+

*2019 NAR Home Buyers and Sellers

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